Negril has become Jamaica's foremost beach town, evolving over the past decade along with the changing nature of the tourists who come to bask in the sun and adopt the island's pace. Today, world-class restaurants and lodging provide an alternative to the low-key guesthouses and seafood stalls that became the norm during Negril's transition from fishing village to tourist boomtown in the 1970s. What was once Jamaica's secret paradise is today the heart of the island's diversified tourist economy.


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Rhodes Hall Plantation

Rhodes Hall Plantation has good horseback riding with an expansive seaside property five minutes northeast of Negril heading toward Montego Bay.

In: Tours

Wild Crocodile Adventures & Tours

Wild Crocodile Adventures & Tours (US$60 per adult, US$45 children under 10, including transportation from Negril) based at Eldin Washington Ranch on the main road from Negril to Savanna-la-Mar, features horseback riding on a 900-acre farm populated by a variety of animals from peacocks to ostriches, donkeys, and goats. There are three riding times daily: 9 a.m., noon, and 3 p.m There's no minimum group size. The 2.5-hour ride ends on a one-mile stretch of private beach.

In: Tours