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Whitehall Great House is yet another great house in ruins, located on the old Whitehall Estate on the ascent to Mount Airy. To get there, take a right immediately before the Texaco Station on Good Hope Road heading east from the Negril roundabout toward Sav-la-Mar.

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Jamaica's longest beach is no longer the undisturbed keep of fishermen, as it was in the 1960s, but there are plenty of benefits that have come as a result of the virtually uncurbed development of the last 30 years. The sand remains a beautiful golden color, and the waters, while increasingly over-fished, remain crystal clear.

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Managed by the Negril Area Environmental Protection Trust (NEPT) and located 1.5 kilometers into the middle of the Great Morass from Sheffield, the 121-hectare Royal Palm Reserve (9 a.m.-6 p.m daily, US$15) is home to 114 plant species, including the endemic morass royal palms found only in western Jamaica.

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Negril Lighthouse is located near the westernmost point of Jamaica on West End Road just past The Caves. The lighthouse dates from 1894 and stands 30 meters above the sea.

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Margaritaville has been headquarters for spring break activities for a number of years and is one of the most successful bar chains on the island. Villa Negril, as the Negril branch is called, is a more laid-back version of the Jimmy Buffet franchise than its Mobay or Ochi counterparts.

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Alfred's Ocean Palace has been in operation since 1982. Jamaican and international cuisine with chicken, shrimp, and fish dishes (US$10\15) is served 8 a.m.\10:30 p.m daily in high season; the kitchen closes at 9 p.m in the low season. Alfred's also has eight double- and triple-occupancy rooms (US$40\50).

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7. Wavz

Wavz is a seasonal venue and promotions company that hosts occasional parties throughout the year.

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Negril Beach Park (9am-5pm daily, US$3 adults, US$1 children 4-11) is well worth the entrance fee for the abundant shade beneath sea grape trees and for the absence of hustlers. The beach park has crystal clear waters, gently lapping waves, fine white sand, life guards and restrooms.

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