The Ministry of Tourism, in partnership with The Ministry of Industry, Commerce, Agriculture & Fisheries has organized the inaugural Jamaica Blue Mountain Coffee Festival to promote the Jamaica Blue Mountain Culinary Trail, where a string of family farms and cottage industries dot the cool hills surrounding the Blue and John Crow Mountains National Park, designated a UNESCO world heritage zone for its history and natural wonders. The festival features delectable vittles of the region as well as the singular Jamaica Blue Mountain Coffee and of, reggae music.