Margaritaville

Margaritaville (Gloucester Ave., tel. 876/952-4777, 11 a.m.\you say when daily, US$10) is a wildly popular restaurant and bar with a water slide dropping off into the sea and giant trampoline inner tubes just offshore for use by customers. The restaurant serves dishes like cheeseburgers, jerk chicken and pork, and lobster (US$9\28), while almost every night of the week has a different theme: Tuesday is Caribbean night, which shifts each week to a different cultural theme--Latin, soca, etc.; Wild Wednesdays features wet T-shirt contests and Jell-O wrestling; Thursday is ladies' night, where women enter free till midnight; on Fridays there is a rotating guest selector or featured artist; and Saturday is World Beat Night with a sound system.

Margaritaville is the brainchild of a Jamaican partnership between Ian Dear and Brian Jardim, who struck a deal with Jimmy Buffet to carry his franchise in the Caribbean. In 10 years the pair has grown a business venture that is today a fixture in the three major tourism hubs: Ocho Rios, Negril, and Mobay, now with a branch at Sangster Airport as well.