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Dream Team Divers (8 a.m.-4 p.m daily) has English, German, Italian, and French-speaking dive instructors. Dive master Ken Brown has run every dive shop in town since he landed in Negril in 1991 and finally opened his own shop in October 2008. Dream Team offers free pickup and drop-off for clients from any accommodation in Negril.

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Negril Scuba Centre offers dive packages that include accommodations at Negril Escape and Spa, where the center is based, or at other participating hotels. Popular dive sites include Booby Cay Island, The Arches, Ballard's Reef, a Deep Plane, Gallery, King Fish Point, the Throne Room and Blue Castle Ship Wreck, among several others.

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Ray's Water Sports is one of the more successful outfits on the beach, impossible to miss with the parasail chutes plastered with his name.

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Negril Treehouse has a water sports center managed by Ron Mirey, which offers parasailing (US$40), Jet Skis (US$50/half hour) and fishing trips (US$150 up to four people).

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Whitehall Great House is yet another great house in ruins, located on the old Whitehall Estate on the ascent to Mount Airy. To get there, take a right immediately before the Texaco Station on Good Hope Road heading east from the Negril roundabout toward Sav-la-Mar.

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Jamaica's longest beach is no longer the undisturbed keep of fishermen, as it was in the 1960s, but there are plenty of benefits that have come as a result of the virtually uncurbed development of the last 30 years. The sand remains a beautiful golden color, and the waters, while increasingly over-fished, remain crystal clear.

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Managed by the Negril Area Environmental Protection Trust (NEPT) and located 1.5 kilometers into the middle of the Great Morass from Sheffield, the 121-hectare Royal Palm Reserve (9 a.m.-6 p.m daily, US$15) is home to 114 plant species, including the endemic morass royal palms found only in western Jamaica.

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Negril Lighthouse is located near the westernmost point of Jamaica on West End Road just past The Caves. The lighthouse dates from 1894 and stands 30 meters above the sea.

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The Jungle is Negril's only off-the-water club, located in an old bank toward the middle of the beach on the morass side of Norman Manley Boulevard. It has regular theme nights throughout the week, as well as special events, normally held on weekends.

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Margaritaville has been headquarters for spring break activities for a number of years and is one of the most successful bar chains on the island. Villa Negril, as the Negril branch is called, is a more laid-back version of the Jimmy Buffet franchise than its Mobay or Ochi counterparts.

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