Negril has become Jamaica's foremost beach town, evolving over the past decade along with the changing nature of the tourists who come to bask in the sun and adopt the island's pace.

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Negril has become Jamaica's foremost beach town, evolving over the past decade along with the changing nature of the tourists who come to bask in the sun and adopt the island's pace.
Seven-Mile Beach: Seven-Mile Beach is great for long walks into the sunset.
Royal Palm Reserve: Home to the Morass species of palm, found nowhere else, the reserve is also an important habitat for a slew of domestic and migratory birds.
Knutsford Express is a popular coach service with Jamaicans and tourists alike, offering the most comfortable bus transport between Kingston, Ocho Rios, and Montego Bay with two or three daily departures from each city. New Kingston–Montego Bay departs at 6 a.m., 9:30 a.m., 2 p.m., and 5 p.m. Mon.–Fri., 6 a.m., 9:30 a.m., and 4:30 p.m. on Saturdays, 8:30 a.m. and 4:30 p.m.
At the southern end of the beach is Norman Manley Sea Park Beach, where dances and daytime events are often held. The sand is interrupted about three-quarters of the way up Seven-Mile Beach above Long Bay Beach Park by a small stretch of mangrove.
A wide variety of welcome options to start the day off right are at Sunrise Club (breakfast 8am-noon daily, US$10-35), including omelets or eggs and bacon, Jamaican breakfast (ackee and saltfish, callaloo, and fried dump- ling), crepes, pancakes, french toast, fresh- squeezed orange juice, and proper Italian coffee made in a quality espresso machine.
The only place in Negril to get Mexican- inspired dishes, Nikki’s Taco (across Norman Manley Blvd. from Bar-B-Barn, (11am-9pm daily, US$4-10) has tacos, burritos, and quesadillas as well as chips and salsa with guacamole.
Five minutes northeast of Negril toward Montego Bay, Rhodes Beach Resort has good horseback riding (US$70, US$35 under age 12) that takes riders through the coconut groves, a mangrove swamp with crocodiles, up the hill for a panoramic view of Negril, and back to the beach.
The setup at Kenny’s Italian Café (7am-2am daily) is inviting, with bamboo thatch ceilings, hanging lanterns, and padded stools with seating for up to 200. A DJ spins mostly house music nightly. Complimentary appetizers are offered 4pm- 7pm daily. The menu is Kenny’s take on Italian, absorbed from his wife and trips to the motherland, with salads, pasta dishes, sea- food, and pizza.
Woodstock Negril (7am-11pm Mon.-Sat. US$3-15) serves a variety of grilled and seafood dishes. This is a great place to bring the family, with free live band entertainment on Thursday, different themed cocktails each night, and karaoke Saturday night.
Sun Beach Restaurant Bar and Jerk Hut (9am-9pm daily, US$6- 32) serves seafood and Jamaican-inspired cuisine. The cozy beachfront bar and restaurant treats guests to live reggae every Thursday evening.