As an off-the-beaten-track destination, the main appeal of Treasure Beach is the community itself and the infectious sleepy pace that permeates the area. Despite their laid-back nature, residents of St.
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Lovers' Leap (Southfield, 9 a.m.\9 p.m daily, closing later on Sun.) is a 480-meter drop to the sea less than 16 kilometers east of Treasure Beach along the coast. According to legend, a slave couple leapt to their deaths to avoid forced separation by their master, who was lusting after the girl.
Lovers' Leap Guest House (Southfield, tel. 876/965-6004, US$36 upstairs, US$50 poolside) has decent, basic rooms with double beds and private bath, hot water, air-conditioning, and ceiling fans.
South Jammin' (contact owner/manager Joe Isaacs, cell tel. 876/291-5364; open daily from 7 a.m. until the last person leaves, US$3\13) is a centrally located restaurant serving as a local hangout and nightspot with darts, billiards, and dominoes. Satellite TV and live music every weekend on Saturday and Sunday (9 p.m\2 a.m.) are strong draws.
Fisherman's Bar (cell tel. 876/379-9780) is a club open nightly with dancehall and roots reggae booming. A pool table and domino area around back are popular with locals, while the restaurant out front serves typical Jamaican fare at reasonable prices. The venue occasionally hosts live music.
Wild Onion (contact business manager Lurline Rhodes, tel. 876/965-3619, 3 p.m\2 a.m.Tues.\Sun., US$4\7) is a bar and restaurant serving Jamaican lunch and dinner items like rice and fish, curry goat, vegetable pasta, pork, and chicken. As a nightspot Wild Onion contracts a selector on Friday, Saturday, and Sunday nights.
Brap Bar (Billy's Bay, 8:30 a.m.\midnight daily) comes alive in the evenings for poker and dominoes; enter the fray if you dare.
Treasure Hunt Craft Shop (9 am-3pm Mon-Fri., 9am-1pm Sat), run by the Treasure Beach Women's Group, makes handcrafted items out of calabash and other local materials. The parent organization holds regular meetings and provides a forum for addressing issues affecting the community's matriarchs.
Callaloo Butik (Frenchman's district, cell tel. 876/390-3949, 9 a.m.\6 p.m daily, www.callaloo-jam.com) is an upscale craft and souvenir shop run by Sophie Eyssautier, selling clothing, bags, jewelry, beach wraps, baby items, ceramics, and home decor, 100 percent of it made in Jamaica.
People come to Treasure Beach to avoid or escape the busy tourist hubs of Ocho Rios, Negril, and Montego Bay. Swimming, fishing, long walks, and yoga may be the most popular recreational activities.
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